State Announces New Healthy Indiana Plan 2.0
State Launches HIP 2.0 Ad Campaign Aimed at Helping More Hoosiers Take Charge of Their Health Healthy Indiana Plan starts strong; officials work to build more awareness of new Medicaid reform program Indianapolis - Starting Monday, Indiana officials will blanket the state with an broad advertising campaign to build awareness of the new Healthy Indiana Plan or “HIP 2.0” – targeting the hundreds of thousands of Hoosiers who qualify for the plan. On June 15, the state will start running advertisements on TV, radio and digital media in all corners of Indiana - expanding to include print, outdoor and transit ads over ensuing months. The state will receive federal matching funds for its $1.1 to $1.2 million investment in the outreach effort. "We're off to a great start implementing the Healthy Indiana Plan 2.0 and enrolling Hoosiers in this proven program," said Governor Mike Pence. "Through this new awareness effort, we aim to reach low-income Hoosiers and ensure they have the information necessary to take charge of their health and lead healthier lives."